Early in the project I was contracted into PEL Creative's core creative team, to help create an immersive, story-driven dark ride experience based on the blockbuster "Ice Age" film franchise, for Dunia Fantasi, Indonesia.
Built in an existing building, the physical ride parameters were already in place, so a big part of my role was to make sure that the narrative story we were trying to tell would fit in the space in an effective and entertaining way.
I then led a team which handled creative direction, scenic design, and ride integration across multiple zones, which was helped enormously by the construction of a physical scale model we could all get around and see what we were proposing to build. It was so useful it was even shipped to the site for the contractors to reference directly from.
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Create a family-friendly dark ride with broad age appeal
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Seamlessly integrate licensed IP across sets, characters & narrative
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Use physical and digital media to enhance immersion
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Creative direction & visual development
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Scenic design & environment layouts
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Ride system integration consultation
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Thematic consistency with Ice Age franchise styleguide
The attraction successfully transported guests into the world of Ice Age, combining rich scenic storytelling with interactive ride technology.
The scaled design model was incredibly useful to all involved in the construction of the ride and queue spaces, and was shipped to the site in Indonesia for reference.
It became a high-throughput, family-favourite experience and a strong return on the park's investment in branded IP.
full ride pov
Thanks to Theme Park Journey for the on-ride POV footage above - the main ride begins after the pre-show at the 03:00 minute mark!
If I can help you bring your characters to life in a ride or themed attraction, get in touch to discuss your requirements - I'd be very happy to hear from you.