THE CBEEBIES LAND HOTEL
In 2015, we began the creative development for "The Cbeebies Land Hotel" for Alton Towers and BBC Worldwide.
A world first - this would see the BBC's Cbeebies TV channel brought to life in a fun-filled destination Hotel to compliment the incredibly popular "Cbeebies Land" attraction within Alton Towers Resort.
tripadvisor's the "best of the best" award, 2020
With a young family market firmly in mind, we began by creating a canvas that any of the current or future Cbeebies IP's could work within, making it both future-proof and flexible.
We strongly championed live-entertainment for our visitors, meaning that there's always something going on, featuring familiar characters from the channel, and opportunities to join in.
We brought the "outside - inside", by creating a magical forest environment which was perfect for bedtime stories to be told, but could also become a disco at the end of each day!
We themed restaurants into towns with shops and turning windmills, and applied the strongest elements of the most popular Cbeebies brands into 76 themed bedrooms!
We're incredibly proud to have been involved in the design and development of this whole project, and are absolutely thrilled that it has just won Tripadvisor's Best of the Best 2020 award!
The award is the highest recognition possible and is presented annually to those businesses that are the Best of the Best on Tripadvisor, those that earn excellent reviews from travellers and are ranked in the top 1% of properties worldwide.