shaping stories into places people love to stay
Guests need more than accommodation — they want connection, story, and surprise!
I design and produce themed hotel rooms that immerse guests in a narrative from the moment they open the door — blending character, storytelling, and sensory detail with operational practicality.
I design and produce themed hotel rooms that turn a stay into a story!
my approach
From lighting and finishes to sound and layout, every detail works together to:
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immerse guests in a memorable, character-driven world, where they are the hero!
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drive repeat visits, and increased guest satisfaction
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unlock new revenue potential through premium experience differentiation
why engage me?
I don't just make things look great — I design family focussed experiences that make creative and strategic sense for your guests and your business.
My designs can be easily integrated into existing hotel rooms and resorts, with a minimum amount of alteration to the structure of the room.
I can create a room perfectly suited to your guests needs, in any style that you wish - just ask me how and I can begin to make it happen.
proven results
I was the lead creative designer of the award-winning CBeebies Land Hotel — consistently in TripAdvisor’s top 1% of Hotels in the world.
The Warwick Castle Hotel I created also scores exceedingly highly for guest satisfaction and guest experience.
In another style entirely, The Gardaland Magic Hotel was created without an existing IP, and gets rave reviews for it's themeing and guest experience.
Got a brand, space or guest journey you'd like to transform?
I’d love to help you bring it to life.
The creative work on this website has been commissioned by a variety of clients. All trademarks, characters and IPs are the copyrighted property of their rightful owners, no infringement or misrepresentation is intended in any way.