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hey duggee's big adventure badge

In early 2021, we were involved in the creative development and design for "Hey Duggee's Adventure Badge". Part play and entertainment area, it's a flexible overlay on a pre-existing play area.

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Working closely with the Alton Towers Team, we creatively developed:

- Ideas for Storyline and Guest experience within the area,

- Masterplanning how our ideas would work on the ground,

- 5 x Themed Signature attractions one for each of the main characters,  

- Entrance/Exit portals for the new attraction,

- Character Meet "n" Greet area, to facilitate meetings (and selfies!) with Duggee himself!

This was a great opportunity to bring the famous characters into the real world, and represent them in a way that they could be climbed on and played with, for all ages and abilities!

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Click below to see the finished attraction, plus two other attractions we also helped to

develop for 2022 - JoJo and Gran Gran at Home, and Andy's Adventures - Dinosaur Dig

Video copyright Alton Towers/Merlin Magic Making