ANDY WHITE
ART DIRECTOR, DESIGNER & CREATIVE
BASED IN THE UK
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I help resorts, hotels, and attractions turn creative ideas into unforgettable guest experiences — from concept to completion.
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An independent creative producer and designer with 25 yrs experience of bringing themed ideas to life.
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Works directly with clients to shape immersive environments, themed resorts, and location based experiences that connect emotionally with guests and drive real business results.
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Every project starts with a conversation - your vision, plus Andy's experience, and a shared goal: to create something guests remember, share, and return to time after time.
From initial concept sketches to full guest journey development, I can help you turn IPs, stories and spaces into immersive attractions and environments that feel magical, strategic, and emotionally resonant.
themed design specialist
strategic
& creative
proven results
My expertise is in family-focused, immersive storytelling for hospitality, attractions & retail.
You’ll work directly with me — not through layers of account management — ensuring every idea stays aligned and inspired.
I don't just make things look great — I help shape experiences that make sense for your guests and your business.
I bridge the gap between concept and delivery, collaborating with trusted specialists in design, build, and production.
I was the lead designer on the award-winning CBeebies Land Hotel — consistently in TripAdvisor’s top 1% of Hotels in the world.
the Gardaland Magic Hotel and Warwick Castle resorts designed consistently receive high praise and Tripadvisor's Travellers' Choice awards.
let's create something guests will remember!
Whether you’re developing a new concept, refreshing an existing space, or planning your next destination experience — I’d love to help bring it to life.
The creative work on this website has been commissioned by a variety of clients. All trademarks, characters and IPs are the copyrighted property of their rightful owners, no infringement or misrepresentation is intended in any way.
art director
creative
designer