ATTRACTION DESIGN
Helping visitor attractions and entertainment brands bring stories to life through themed environments, rides and attractions is one of my specialities.
I can help you create:
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IP-based themed attractions
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Immersive set & show design
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Branded guest journeys
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Retail & F&B storytelling spaces
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Attraction concept development
SELECTED EXPERIENCE
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Alton Towers Resort
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Chessington World of Adventures
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LEGOLand
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Cbeebies Land
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Madame Tussauds
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Peppa Pig Land, Gardaland
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Paramount London Resort
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Blackgang Chine
HOTEL & RESORT DESIGN
From immersive hotel rooms to full resort experiences, I bring imagination and the craft of themed entertainment to the world of hospitality — helping destinations stand out, delight guests and build lasting loyalty.
I can help you create:
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Resort-wide storytelling & wayfinding
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Themed restaurants/F&B areas
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Family & IP - themed bedrooms
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Experiential lobbies & communal areas
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Branded guest journeys
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In-hotel entertainment zones
SELECTED EXPERIENCE
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Warwick Castle Hotel
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Chessington World of Adventures
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Alton Towers Hotel
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Cbeebies Land Hotel
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Magic Hotel,Gardaland Resort
THEMED RETAIL & EVENT DESIGN
Creating memorable environments for seasonal events, retail destinations and live experiences - from one - off installations to large-scale themed environments.
I can help you create:
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Seasonal live events
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Windows & promotional displays
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Themed Christmas grottos
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Set design & scenic development
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Large-scale theming
SELECTED EXPERIENCE
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Hyde Park Winter Wonderland
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The Disney Store
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Harrods (Special Projects)
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Merlin Entertainments
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Battersea Arts Centre
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St John's Liverpool
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JCB
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The Retail Trust
EXPERIENCE THAT DELIVERS
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52% increase in overnight stays at Warwick Castle Resort following the development of the new hotel.
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9 attractions creatively developed and designed across the award-winning CBeebies Land at Alton Towers.
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25 years creating themed, immersive and visitor experiences.
The creative work on this website has been commissioned by a variety of clients. All trademarks, characters and IPs are the copyrighted property of their rightful owners, no infringement or misrepresentation is intended in any way.
SERVICES
Creative experience design, wherever people go
I help brands, attractions, hotels and destinations turn ideas into engaging, memorable experiences.
Whether you're creating something completely new or looking to improve something that already exists, I bring experience-led creative thinking, storytelling and design to help you make the right decisions before you invest in delivery.
