CBEEBIES LAND attractions
Andy White Creative collaborated with Merlin Entertainments and BBC Worldwide to create nine of the attractions at the award-winning Cbeebies Land, Alton Towers.
project goals
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Bring IP's to life in the real world to create engaging and memorable attractions
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Deliver seamless, on-brand experiences
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Boost family bookings through immersive storytelling and IP engagement
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Incorporate multiple character brands within a unified environment
our role
We designed IP - themed experiences tailored to preschool families, based around their favourite Cbeebies characters via
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Creative direction & concept design
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Visual theming & narrative development
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Immersive storytelling through interactive exhibits and themeing
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Scenic detailing across interior and exterior areas
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Supply of full-scale graphics for production
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IP brand co-ordination with BBC
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Design support during build & installation
attractions designed
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Charlie and Lola's Moonsquirters and Greendrops interactive activity playground
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Nina's Science Lab hands-on exploratory
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Octonanuts "My First Coaster" roller coaster
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Go Jetters Vroomster Zoom heavily themed flying carriage carousel and surrounding area
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Furchester Hotel - LIVE Theatrical character puppet show in themed purpose built show building
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Hey Duggee's Big Adventure Badge Fully themed outdoor playground with entertainment area and characters
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Jojo and Gran Gran at Home indoor playspace with themed interactive elements to explore
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Sensory Space with calming immersive sound, lighting and tactile furnishings
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Andy's Dinosaur Adventures outdoor scavenger hunt and indoor showspace with live dinosaur!
awards and accolades
UK Theme Park Awards
CBeebies Land won a Gold award in 2020 for being the Best Themed Family Area
Hey Duggee's BIG Adventure Badge won a silver award in 2022 for being the Best Play Experience
CBeebies Land won a bronze award in 2024 and 2025 for being the Best Theme Park for Toddlers.
Got a brand, space or guest journey you'd like to transform?
We’d love to help you bring it to life.
The creative work on this website has been commissioned by a variety of clients. All trademarks, characters and IPs are the copyrighted property of their rightful owners, no infringement or misrepresentation is intended in any way.